Privacy Policy

Last updated: 23/09/2025

At Medaris LTD (Previously Aura Medtech LTD) (“we”, “us”, or “our”), your privacy is important to us. This Privacy Policy explains what personal data we collect, how we use it, and your rights under UK data protection law, including the UK General Data Protection Regulation (UK GDPR).

  1. Who We Are
    Our website address is: http://www.eartide.com
    For any data protection queries, please contact us:
    Email: mukund@eartide.com
    Address: 6 Goodacre Drive, Hampshire, SO53 4LG
  2. What Personal Data We Collect and Why
    We collect the following personal data via our website:

Contact Forms:
When you fill out a contact form, we collect:

  • Name
  • Email address
  • Message content

We use this information to respond to your enquiry and, if you consent, to send marketing or personalised updates.
Legal basis: Consent

  1. Cookies and Tracking Technologies
    Our WordPress website uses cookies for several purposes:

Necessary Cookies:
Required for basic site functionality (e.g. login sessions, form submissions).

Analytics Cookies:
We may use cookies (such as those from Google Analytics) to collect anonymous data on site usage (e.g. page views, bounce rates).
Legal basis: Consent via cookie banner

Embedded Content:
Pages may include embedded content (e.g. YouTube videos, Google Maps, social media posts). These behave like you’ve visited the external site directly and may set their own cookies or collect data.

  1. Marketing and Profiling
    If you opt in, we may use your name and email to:
  • Send newsletters, offers, or updates
  • Tailor content based on your interactions with us (basic profiling)

You can withdraw consent at any time by clicking “unsubscribe” in any email or by contacting us.
Legal basis: Consent

  1. How We Share Your Data
    We do not sell your personal data. We may share your data with trusted third-party service providers, such as:
  • WordPress plugins (e.g. contact forms, analytics)
  • Email marketing services (e.g. Mailchimp, MailerLite)
  • Analytics tools (e.g. Google Analytics)

All third-party services are required to comply with data protection laws.

  1. How Long We Keep Your Data
    We retain data only as long as needed:
  • Contact form entries: up to 12 months
  • Marketing data: until you unsubscribe
  • Analytics data: as per analytics provider’s retention policy

You may request deletion of your data at any time.

  1. Your Rights Under UK GDPR
    You have the right to:
  • Access your personal data
  • Correct inaccurate data
  • Request deletion (“right to be forgotten”)
  • Restrict or object to processing
  • Withdraw consent at any time
  • Lodge a complaint with the ICO: https://ico.org.uk

To exercise any rights, contact us at mukund@auramedtech.com.

  1. How We Protect Your Data
    We take data security seriously and implement appropriate safeguards such as HTTPS encryption, secure plugins, and access restrictions. However, no online system is completely secure.
  2. Changes to This Policy
    We may update this privacy policy from time to time. Any changes will be posted on this page with the updated date.